Conducting a work-study recruitment campaign is an effective way to identify and train the company’s future employees.
Beyond the simplicity of the related formalities, it is financially advantageous to recruit on a work-study basis and internship. Human resources professionals do not hesitate to opt for the recruitment of interns or work-study students.
However, it can be difficult to attract talent that matches the needs of the company. Any work-study recruitment campaign benefits from being conducted strategically to achieve the desired objectives.
How to develop work-study offers that attract the profiles sought? Discover the steps to follow to make your work-study recruitment campaign a success.
Prepare for the launch of the campaign
The recruitment of candidates for work-study and internship is a real prerogative to prepare for the future. The organization can make updates at the business level, integrating the latest technical advances in the sector.
For the employer, it is also a question of controlling the costs related to the reinforcement of teams. The launch of a new recruitment campaign must then include a number of prerequisites.
Write a clear work-study recruitment offer
The first step in preparing a work-study recruitment campaign is to identify the job needs by occupation. The objective is to define the profile of the ideal candidate for the positions to be filled.
It is therefore essential to learn about the skills and level of training required for these different positions. It will thus be possible to foresee, in advance, the type of work-study contract to be offered.
There are generally two types of work-study contracts:
- The apprenticeship contract;
- The professionalization contract.
In both cases, remuneration is calculated based on criteria such as age, year of training, and diploma.
It may thus be interesting to develop a work-study offer for positions that are aimed at high school diploma-level profiles. Indeed, these profiles benefit from being assigned to support functions, or to positions that cover a wide variety of professions.
Nevertheless, for technical trades, it is recommended to hire students on apprenticeship contracts.
Based on the identified recruitment needs, you can then write job offers to candidates. To do this, it is necessary to provide all the essential information about the position and the company through readable writing.
Your work-study and internship offers should highlight the advantages of working for you. Whether it is salary benefits or corporate culture, the goal is to facilitate the implementation of an original recruitment campaign.
Finally, you must ensure that you comply with the legal provisions applicable in this area.
Strengthen your employer brand
The recruitment industry has become very competitive in recent years. It can therefore be complicated to attract the best candidates as part of your work-study recruitment campaign.
To stand out from other companies, it is recommended to bet on quality HR marketing. You will be able to attract talents looking for work-study contracts in order to build a large pool of candidates.
The new generation of work-study students is, moreover, particularly sensitive to the quality of work experience in companies. Young people, who are extremely present on the web and social networks, are attentive to the communication of organizations.
The development of the employer brand must then go through excellent communication on these channels. For example, you can have a white paper written or videos made to communicate your company’s culture.
Another solution is to engage your employees in this process by collecting employee feedback. Getting employees to give feedback on their employee experience can help develop the image of a trusted company.
Employee reviews will be used to strengthen your online reputation, enough to attract new candidates. In addition, they are a great way to improve the company’s SEO on search engines.
Do you want to increase the chances of success of your work-study recruitment campaign?
Take advantage of Custplace’s opportunity to use employee reviews to generate more quality responses to your recruitment ads.
It has been proven that recruitment candidates take the trouble to research the employer brand of the recruiting company before applying. The opinions of the company’s employees are usually the first information they are looking for. Custplace allows you to benefit from a page where your employees can leave opinions about your company to which you can respond. Click here to learn more about the offer and take advantage of this great opportunity to improve your employer brand.
Launch your work-study recruitment campaign
The success of a work-study recruitment campaign also depends on the dissemination strategy adopted. Effective sourcing of potential candidates makes it possible to communicate the work-study offer to the right target.
It is then advisable to opt for communication of the alternation offers proposed via various channels. Thus, work-study job offers can be advertised on platforms and specialized institutions dedicated to specific professions.
You can also contact work-study training organizations to be put in touch with candidates. Such a strategy benefits from being coupled with broadcasts in the local press and recruitment forums.
Finally, it may be a good idea to communicate offers on your various social networks, including Instagram. These are relevant channels to share news about the launch of your work-study recruitment campaign.
Carry out the recruitment of the expected profiles
The selection of the ideal candidate must be done according to the company’s usual recruitment process. It is therefore important to pre-screen candidates before proceeding to job interviews.
After the analysis of the applications based on objective criteria, the final decision must be taken together with the tutors or apprenticeship masters.
The decision and the implementation of the hiring formalities mark the end of your work-study recruitment campaign.
FAQs
What are the advantages of conducting original recruitment campaigns?
Original recruitment campaigns offer several advantages. First of all, they make it possible to stand out from the competition and attract the attention of the best candidates. By using humor, insolence, or coded messages, they create buzz and enhance the value of the employer brand. These campaigns can go viral, attracting a large number of qualified applications. In addition, they convey the company’s values, thus strengthening its image. Finally, they can target specific candidates and contribute to successful recruitment.
How can employee reviews contribute to the success of a recruitment campaign?
Employee reviews play a crucial role in the success of a recruitment campaign. They allow candidates to get to know the company better and to make an informed commitment. By sharing their experiences, employees give an authentic picture of life internally, which can attract qualified and committed candidates. Employee reviews also strengthen the company’s credibility as an employer, as candidates are more likely to join a company where employees are satisfied. Collecting and making available employee reviews via a dedicated platform, such as Custplace, contributes to recruitment success.
