Build a trusted employer reputation, step by step
The employer branding process starts with one essential element: trust. At Review.jobs, we help you turn employee experiences into powerful signals of authenticity. From collecting and managing employee reviews to analyzing sentiment and showcasing your credibility, we make it easy to take control of your employer reputation—and grow it.
Start by setting up your employer profile. This is your dedicated page on Review.jobs, where you can present your values, share your company culture, and collect employee reviews. While traditional company branding speaks to customers, your employer branding speaks directly to job seekers and employees. This profile lays the foundation for a clear and compelling employer value proposition that defines what your workplace stands for.
Claim your company page
Whether you’re a large organization or a growing startup, your people’s voices matter. Collecting employee reviews from multiple sources—like Glassdoor, Indeed, or internal surveys—gives you a full view of how your brand is perceived. Employees are your strongest brand ambassadors, and their authentic experiences help shape your company’s reputation in the job market.
Centralize employee reviews
Employee review management doesn’t mean filtering out the truth—it means creating clarity. Use tags, filters, and themes to organize employee reviews. Moderate for spam or irrelevant content, and respond thoughtfully to employee reviews that matter. Stay engaged and ensure your employer brand is shaped by real, representative voices.
With AI-powered analytics, you can track employee sentiment, measure eNPS, and monitor employee satisfaction over time. These insights reveal trends that help you shape your culture and improve decision-making. Many companies track success through metrics like improved engagement, reduced turnover, and better candidate quality—making employer branding an ongoing, measurable strategy.
Discover AI-driven insights
After your profile is active and your review data verified, you can proudly display the Review.jobs trust badge. This seal of authenticity signals to job seekers and current employees that your employer brand is based on real experiences, not curated stories. Add it to your career site or job listings to build immediate credibility.
A strong employer brand doesn’t just help you hire faster—it helps you hire smarter. Companies that invest in their employer branding process see increased employee retention, improved workplace culture, and stronger appeal to top talent. With Review.jobs, you get the tools to build this kind of brand—driven by insights, verified by employees, and visible to the world.
Request a DemoEmployer branding is the process of shaping how current and potential employees perceive your company as a workplace. It communicates your culture, values, and the employee experience you offer.
A strong employer brand helps you attract better talent, improve employee retention, and build a reputation that supports long-term business success.
Company branding targets customers. Employer branding targets employees and job seekers. Both are crucial, but they serve different audiences.
Your EVP defines what employees gain by working at your company—everything from purpose and culture to rewards and career opportunities.
Candidates are more likely to apply, accept offers, and stay longer when they trust your employer brand. It lowers hiring costs and improves applicant quality.
Absolutely. A clear, honest employer brand helps small businesses stand out and attract people who align with their culture and mission.
Track metrics like employee retention, eNPS, offer acceptance rates, and review site ratings to measure the impact of your employer branding efforts.
Your strategy should evolve with your company culture, workforce expectations, and market conditions. Annual check-ins are a good starting point.
Employees are your most credible brand advocates. Their experiences—and how they talk about them—directly influence your reputation.
Reviews provide authentic insight into employee sentiment. They’re essential to understanding and improving your reputation from the inside out.