Having a strong cyber reputation is now a necessity for any entity. However, as Warren Buffet said, “it takes 20 years to build a reputation and 5 minutes to destroy it.” This quote is even truer in today’s fully digitized world where live news is trickling down to scoops, fake news, buzz and more. As a result, companies are required to monitor their e-reputation in order to take care of their online reputation and guard against the spread of any demeaning information. To do this, there are several e-reputation monitoring tools that you can use for a fee or free. We present thirteen (13) of the most effective.
Google Alerts
Google Alerts is undoubtedly the most popular e-reputation monitoring tool. It’s a service, launched by tech giant Google, that allows you to easily create an alert on a keyword. To use it, you just have to set it up by entering the name of your company or brand, your name, an expression or a theme that you want to monitor.
The tool will send you a notification by RSS feed or email for each publication that refers to your keyword. Google Alerts is a completely free tool with which you can be aware of everything about you on blogs and sites. You can then use it to find out what is being said about you on your trusted employee review platform or on a customer review site for example.
Omgili
Omgili is one of the free tools you can use to set up an e-reputation watch. It is a search engine that is used to check what people are saying about an entity on social media, blogs, forums, etc. This means that you just have to enter a query in the search bar of this tool to see all the content in which this keyword appears. The search can focus on your trademark, your name, your company name or any other topic.
Unlike Google Alert, the Omgili e-reputation monitoring tool does not warn its users when their keyword is used on the web. On the other hand, it shows the comments present under each content. This will allow you to check your cyber reputation and respond to employee reviews of the company as well as user reviews.
As employee reviews are very important for your employer brand and your brand image, responding to them is an absolute necessity. They allow you to improve as an employer and brand, and positively influence the image that Internet users have of you.
Webmii
Webmii is a free e-reputation monitoring tool for business leaders or freelancers who want to know what image Internet users have of them. It has a search bar where you have to enter your first and last name to get your visibility score. To give such information, Webmii will be based on your Klout index as well as your presence on the internet and social networks.
It can also show you the photos and keywords associated with your name. Through this feature, you can find out if there are compromising images or negative searches related to your name on the internet.
Talkwalker Alerts
Like the e-reputation tool Google Alerts, Talkwalker Alerts is a cyber reputation monitoring service that runs on a keyword system. It is a good choice for those who are looking for a comprehensive, free and easy-to-use e-reputation monitoring tool . It offers more advanced search features than other free tools of the same kind. But its functions are more complete with the paid version.
With this service, you have the opportunity to check your online reputation or that of your competitors on websites, social networks, forums, etc. Talkwalker Alerts is therefore a two-in-one software that allows you to do not only e-reputation monitoring, but also competitive intelligence.
To check your online reputation with Talkwalker Alerts, you must first enter a keyword like your company or brand name in the search bar. Next, you select the language, source, and frequency with which you want to receive notifications. The e-reputation monitoring tool will automatically send you an email alert each time your keyword is mentioned on the web.
Social Mention
On the list of free e-reputation management search engines, we also have Social Mention. It is used to keep an eye on the various contents of Internet users on forums, social networks, blogs and microblogs. On its interface, you will see a search bar in which you will have to enter a keyword to perform your search. Don’t forget to set up the channels that the tool should take into account.
At the end of the search, Social Mention will show you information such as hashtags associated with the term you searched for. Thanks to this tool, you will know the general feeling of Internet users (negative, neutral or positive) about your company, your brand, your name or any other keyword.
Notify
If you’re looking to control your e-reputation business without paying a dime, Notify is a great choice. Very complete, free and easy to use, this solution is particularly suitable for startups, freelancers and SMEs wishing to increase their productivity thanks to HipChat and Slack applications. Its role is to scan the web to detect each mention of your company or brand on social networks, online review sites, forums, etc.
This e-reputation monitoring tool alerts its users in real time thanks to Slack or HipChat messaging. By doing so, it leaves you in charge of analyzing the mentions to see if they are detrimental to your business.
Mention
Mention is one of the most popular and effective solutions for monitoring e-reputation and improving a company’s brand image. This e-reputation monitoring tool helps you analyze social networks, make statistics and have real-time information on your visibility on the internet. Very powerful and extremely easy to configure, it is very popular because of the exploits of its paid version. However, it offers a free version with a limit of one alert, 250 mentions per year and 3 social accounts to manage.
Mention facilitates the management of your digital presence by constantly analyzing the content published on blogs, social networks, forums, sites, etc. To take advantage of its features, simply create an account and set your keywords to monitor. When a user mentions one of these on one of the many sources of Mention, it sends you a notification by email. It offers to inform you in real time or create RSS feeds with your keywords.
In addition to the e-reputation monitoring, Mention allows to make competitive intelligence with an efficiency similar to that of Google Analytics.
Social Searcher
Social Searcher is among the best tools to monitor your online reputation for free. This version allows you to perform 100 searches and receive two email alerts per day. You can use it to monitor e-reputation on social networks and the web without paying too much. To do this, you will only have to go to the https://www.social-searcher.com/ website and enter the mention you want to study.
It has an intuitive dashboard on which you have the possibility to track and measure in real time the mentions of your brand on the internet. You can also set up email alerts at the frequency that suits you in order to be informed about new content mentioning you.
Mediatoolkit
Using an e-reputation monitoring tool like Mediatoolkit is an essential phase to go through the 6 steps to create your e-reputation strategy. Based on more than 100 million sources, this solution helps you monitor and analyze every mention of your company or brand on the internet. You will be able to accurately detect all online content that mentions your structure, your competitors or your industry.
Mediatoolkit integrates various very interesting features such as:
· powerful search filters,
· social media and website monitoring technologies,
· personalized alerts in real time,
· easy-to-manage dashboards for job identification,
· analysis of overall sentiment, etc.
This service is available in paid version with a 14-day trial.
Synthesio
Synthesio is a complete paid solution thanks to which you can follow and analyze in real time all the conversations that concern you on the web. This e-reputation monitoring tool allows you to study new trends, the notoriety of your competitors and the evolution of your customers’ behavior. To do this, it relies on reliable data collected from countless sources such as social media, blogs, sites, forums, etc. Its results come not only from social media used in France and Europe, but also from foreign social networks.
With the Synthesio Social Listening platform, you can improve your e-reputation and communication strategy. In addition, it is possible to control the overall tone of conversations about your brand or name. The e-reputation monitoring tool has the particularity of assigning a feeling to each publication, which will help you detect a potential bad buzz before its spread. As soon as a user mentions your name in content, the tool will send you an alert.
Netvibes
Want to track your cyber reputation and that of your competitors or compare yourself to them? Netvibes is the solution for you. With this comprehensive e-reputation monitoring tool , all your online reputation data is gathered on a single, easy-to-use dashboard.
You can use it to monitor your business and competitors on social media, in the news, on apps, on sites, etc. It is also possible to access advanced analyses establishing a relationship between the performance of your website and your online visibility.
But before you can enjoy all this, you will have to register on the Netvibes website. The service offers you to choose at registration one or more themes to receive content related to it. Netvibes is available in free version and paid version with very affordable rates.
Hootsuite
Monitor and manage your presence on social networks in just a few clicks: this is what the Hootsuite e-reputation monitoring tool offers you. Specialized in social media monitoring, this solution makes it possible to analyze what is said on all social networks, including professional social networks such as LinkedIn. It allows you to quickly spot all the reviews, comments, content and publications that concern your brand on these networks. It also helps you respond live to customers.
The Hootsuite paid e-reputation monitoring tool is easy to use and is characterized by its features and efficiency in managing social networks. However, it cannot replace the services of a good community manager, an e-reputation specialist or a social media manager.
Semrush
Semrush, more precisely Semrush Brand Monitoring, is a paid e-reputation monitoring tool that you can use to monitor mentions about your brand on the internet. It is responsible for informing you as soon as a user talks about you on the web, whether on sites, social networks or through any channel. Thus, you will be able to take advantage of information related to mentions or interventions of your customers to improve your SEO positioning.
