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southwest airlines will fly any plane as long as its a boeing and let passengers sit anywhere they like as long as they get there first sticking with what has worked southwest has expanded its lowcost nofrills noreservedseats approach to air travel throughout the us to serve 70+ cities in more than 35 states now the largest carrier of us domestic passengers southwest still stands as an inspiration for scrappy lowfare upstarts the world over the carrier has enjoyed 39 straight profitable years amid the airline industrys ups and downs southwests fleetnumbersabout700 aircraft the companyacquiredairtran holdings the parent company of airtran airways in 2011for about $32 billion operations by adding airtran to its hangar southwestnow hasaccess to more airports in the eastern and southeastern us including a coveted spot atdeltashome airport in atlanta as well asto international destinations in the caribbean and mexico airtran will soon discontinue its own brandand procedures now that the federal aviation administrationhas certified that the two airlines may operate as a single entity airtran aircraft and facilities willgradually be rebranded as southwestairlines simplicity has beenkey to southwests success most of the carriers flights are less than two hours and it usually lands at small airports to avoid congestion at competitors larger hubs in dallas its the big dog at little love field its birthplace and in chicago it accounts for most of thetraffic at midway airportsouthwests and airtrans fleetconsists primarily ofone type of aircraft the boeing 737 to minimize training and maintenance costs financial analysis southwest airlines net income fell from $459 million in 2010 to $178 million in 2011 when the company contended with a 33 rise in jet fuel cost per gallon it was still able to record a profit in the face of the pressure by creating a 29 increasein operating revenue strategy southwest has embarked on several strategies as a bulwark against continuing high jetfuel prices and other economic pressures these efforts include the integration of airtran the allnew rapid rewards frequent flyer program and a plan to modify its reservation system to include international destinations and provide enhanced customer service another major strategy to stay profitable includes fleet modernization southwest is replacing older boeing 737 planes with the larger and more fuelefficient boeing 737800 for expansion tolocations of greater distance and it plans to begin usinganother new fuelefficient model the boeing 737 max in 2017 as a new revenue stream southwest is also leasing 88 boeing 717s obtained through the airtran acquisition to delta protective of its lowcost image southwest has staunchly resisted charging passengers baggage fees however it has seen the value of this strategy and has rolled out newfees that have included allowing passengers to bring small dogs or cats into the cabin for a onewaycharge of $75 and charging a oneway $50 fee for unaccompaniedminors not content to growjust in size the company is expanding in geography together with mexican carriervolaris southwest provides a service that allows passengers to book international flights by connecting with volaris through more than 60 southwestserved cities volaris flies to such major mexican destinations as mexico city guadalajara and aguascalientes expanding its us travel southwest added two more states to its coverage in 2011 south carolina and new jerseyit began flying from atlanta in 2012

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