Recruitment is an essential step for a better HR strategy. Indeed, for an effective development, any company must proceed with recruitment. However, to achieve this, they can make use of effective strategies such as sourcing, which represents a real performance lever. Yet, despite these multiple advantages, many companies doubt its effectiveness. Discover here the importance of sourcing in recruitment.
Sourcing in recruitment: what is it?
Sourcing is a strategy that makes it possible to identify the list of the best profiles when recruiting for a specific position. This digital recruitment technique therefore consists of identifying candidates with proven competence in a specific field via the Internet. Sourcing in recruitment therefore allows the company to quickly find the best candidate thanks to digital tools. To do this, the employer can go to a trusted platform for employee reviews, a recruitment site, or social networks and recruitment forums.
Since the primary objective of this strategy is to quickly identify the best-qualified candidate for a position, it is of paramount importance for any company. It must be said that it is because of this that several English-speaking countries are adopting it today as an essential method of recruitment. When the company expresses its desire to recruit new workers, it issues a list of selective criteria according to its needs. Thanks to the various digital tools that currently exist, a profile database is set up.
It is then up to the company’s sourcing manager to refine the list of different candidates taking into account their suitability for the position in question. To finalize the recruitment, a hiring decision is made to designate the new employer. Very simple and practical, recruitment sourcing therefore helps to attract better applicants for specific positions by making use of creative techniques.
Why choose Sourcing when recruiting?
Very reputable in many countries, sourcing is an extremely advantageous digital recruitment method for several reasons. It allows the company to expand its pool of candidates in order to find talent that better meets the talent of the institution. Apart from this very relevant advantage, it is essential to opt for this technique for several reasons.
Identify the best talents for the development of your business
Ranked among the qualities of a good recruiter, identifying the best talent is a crucial point to ensure the growth of a company. Indeed, when the recruiter finds only competent candidates, the company can quickly implement a new method to better face the competition. It is therefore of paramount importance to use sourcing, the primary role of which is to locate via digital tools. After the identification, you will have to analyze the list of selected candidates in order to find the one that corresponds to the profile sought.
In addition, the recruiter can take advantage of the selection to identify other very interesting profiles. Opting for sourcing is therefore a better method to improve the attractiveness of the company to candidates.
Keeping attractive profiles
Recruitment sourcing is also an excellent way to build a well-stocked candidate database. Indeed, within the database, the recruiter has the possibility to insert all interesting profiles even those that will not be useful immediately.
Recruitment software stores both the data of applicants who are of interest to the company and also of all candidates who have applied for the offer. When the company is looking for new workers, it will always be able to find interesting talent using advanced filters. These filters allow you to identify in a few clicks all the candidates selected during the “sourcing recruitment” process.
Diversify the company’s recruitment sources
As part of the objectives and challenges of corporate recruitment, sourcing helps diversify and expand recruitment sources. The recruiter will therefore no longer be forced to opt for the traditional methods of recruitment previously employed. Sourcing can:
- facilitate access to passive candidates
This strategy allows the company to find applicants who are not actively looking for a job. The recruiter will meet anyone who might be interested in a tempting offer. Such a process therefore guarantees access to a plethora of talent that is often not visible on job platforms.
- Help expand your reach
By opting for recruitment sourcing, the company will be able to target a specific group of candidates. These may be professionals in a particular field or candidates with relatively rare skills. This will allow it to broaden its reach and easily reach applicants it would not have found otherwise.
- reduce competition
Generally, ordinary recruitment channels are competitive and bring together several companies all looking for the same candidates. With sourcing, you will be able to stand out from this crowd by finding candidates who are not present on traditional channels.
Saving valuable time
In a company, recruitment can take a long time, especially when certain specific profiles are being sought. Certainly, job boards are useful and advantageous. However, you must wait before finding the ideal profile. The advantage of sourcing is that it allows you to have a fixed idea beforehand about who you want and who you don’t. In addition, you may even have in your candidate database a list of names that match this profile. So you can use it to find the best. Sourcing therefore guarantees you real time saving.
Key steps for effective sourcing
Sourcing is of paramount importance for any business. In addition to helping to create and optimize its candidate pool, it allows the company to recruit better talent. However, it requires a specific process.
Identify needs in advance
Before starting any sourcing operation in recruitment, it is advisable to correctly identify your candidate’s needs. The recruiter therefore has the obligation to define upstream the qualities of the latter. These include level of education, level of experience, etc.
Define the profiles you are looking for
Once the needs are clearly identified, you need to define a typical profile. This is a crucial step, as it will correctly determine your recruitment strategy and guide the search for candidates. Thus, before conducting a job interview, the recruiter must know the ideal profile. By doing so, it will be very easy to find suitable candidates for the position.
Use the right tools
To find the perfect candidate for a position with the sourcing technique, it is advisable to make use of the appropriate sourcing tools. These include:
- job boards,
- professional social networks,
- recruitment agencies,
- forums, and
- trade shows.
With these must-have channels, you’re sure to maximize your chances of finding the best talent. Also, you can use LinkedIn to increase your chances.
It is also recommended to publish the information on the company’s website without delay. This will allow you to quickly reach the best applicants. It should also be noted that there is a plethora of sourcing platforms, but not all are equal. So you have to find the best one in order to save time.
Select candidates
Once the best talents have been identified thanks to this innovative method of recruitment by ability, it is essential to proceed with their selection. The recruiter must then contact the selected applicants directly to conduct the job interview. After this interview, the recruiter must follow the pre-established hiring formalities in order to recruit the chosen candidate.
