Respond to employee reviews about your company: How to go about it?

It is imperative for a company that wants to improve its employer brand and retain its employees to learn how to respond to employee reviews. This often plays in its favor when the answers are well done and several observations allow this affirmation.

For example, today, more and more candidates consult the various comments left on social networks and various review platforms on a company before applying for one of its job offers.

It is therefore important today for a company to know how to respond to employee reviews, whether positive or negative, in order to make the most of them.

Why is it important to respond to employee reviews about your company?

Regardless of the sector in which a company operates, from the moment it exists on the internet, it must value its online reputation.

And the latter is linked not only to customer opinions, but also and above all to employee opinions. Despite the fact that the latter in this case may be positive for some and negative for others, companies are advised to respond in the best way.

It should be known, there is almost nothing worse for the image of a company, than an unanswered opinion, especially when it is negative. It is therefore in the company’s interest to respond to the employee opinions that its employees have taken the time to write.

First of all, this is interpreted by search engines as a guarantee of trust. This necessarily has a positive impact on its online SEO and its employer brand. And we must not lose sight of the fact that employer brand and employee loyalty go hand in hand.

In addition, it should also be added that responding to employees’ opinions about one’s company shows the interest that a company has in its employees. This shows them that their opinions are of interest to leaders and that they take their well-being to heart.

What are the essential tips for responding to employee reviews?

When it comes to responding to employee reviews about your business left on social media or review platforms, there are a number of tips that are important to follow.

Thus, care must be taken to:

• Always be courteous;
• Be receptive to problems;
• Always give fair and honest answers;
• Pay attention to spelling and grammar mistakes;
• Do not make threats;
• Avoid public debate.

Knowing that all the answers given are public and can therefore be seen by any potential candidate, it is important to follow these valuable tips. This will, for sure, allow you to develop your employer brand and enjoy the benefits presented above.

How to respond to the positive opinions of its employees?

It is not a priori very urgent to interact with employees who give positive reviews, since they improve the image of the company. But, whether positive or negative, it is good practice to respond to employee reviews. Here’s how to go about it when these are positive.

Thank the reviewer

The author of the review just said something nice about the company. It would not be appropriate not to thank them. The employer must always respond to positive employee reviews by thanking the authors of these, so that they know that their message has not gone unnoticed.

After all, you have to know that they were not obliged to leave a good comment or give an opinion. It is therefore important to show appreciation by sending them a word of thanks. This can promote the development of the employer brand.

Respond quickly

Employee reviews are often left immediately after a specific experience. Time is an essential factor for any business leader, if they decide to respond to employee reviews months later, they will give the impression of not really caring.

On the other hand, by responding as quickly as possible, they show how much they appreciate their employees, while refining their image as an employer. This is a simple action that gives more value to words of thanks.

Keep it short and to the point

Many people often do not like to read long texts, so the employer must be brief when they want to respond to employee reviews. It is then recommended to simply thank the author for the positive opinion and to send them a short and precise message, but powerful.

If the answers are brief and to the point, they are more likely to be read. It’s also an opportunity to build a stronger relationship with employees.

In addition, it should be noted that concise responses can encourage employees who have left reviews to share them with their friends and followers on social media. It is therefore important that this approach is integrated into the employer branding strategy.

Be original

When you decide to respond to employee reviews about your company, whether on a social network or on a review platform, you must be careful not to give a generic answer to all comments. This could be misinterpreted by those who left them.

When an employee has taken the time to talk positively about the company, then the least the employer can do would be to give them a personalized response. This will prove to them that this comment is received at its true value.

How to respond to negative opinions from employees?

Responding to employee reviews, especially when they are negative, is also very important. Already, it is important to know that all companies have already received at least one negative opinion, mainly from one of their employees.

So, it is also necessary to respond in the best way to negative opinions too, in order to show a good image. Companies also have the opportunity to hire people to do so. Here’s how to go about it when reviews are negative.

Thank the reviewer

When an employee leaves a negative review online about their company, it is important not to get defensive and preserve at all costs a good image. For this, the best approach to adopt is to thank first and foremost.

This shows, both to the author of the review and to all other readers, that the company is on a constructive approach and that it is interested and attentive to the concerns that its employees may raise.

Addressing the problem

When a negative review is left on your business, you have to tell yourself that there is certainly a reason. Do not show annoyance and be careful to exclude any hint of aggressiveness, as this could hinder the achievement of the objectives of the company’s employer brand .

When the criticisms made are correct, they must be answered by showing the author that they are taken into account and will allow the company to improve. This will be reassuring for future employees who could also read them.

If possible, it is best to explain the situation briefly and transparently, without failing to give an overview of the measures that can be taken to solve the problem and provide employees with a better experience.

Be polite and constructive

It’s one thing to respond to negative employee reviews and another is to do it right. Indeed, an employer who knows the challenges of employer branding, must stay professional in all circumstances. The image of their structure is at stake.

If they feel emotionally attacked by the notice, it is recommended that they let the dust settle in order to respond in the greatest calm a little later.

Moreover, if they deem it necessary to apologize, it is recommended that they do so in a way that their collaborators realize that they know how to recognize their mistakes.

In summary, to respond to employee opinions, it is necessary to show a great sense of professionalism.

Do you want to use employee reviews to boost your employer brand and attract the best profiles?

The Custplace platform offers your company a dedicated page on its website where you can receive the opinions of your employees and respond to them.

This is a great opportunity to develop your employer brand by giving your employees the opportunity to say how well they are treated within your structure. Your employees will also appreciate your feedback on their opinions and will feel more like they belong to the company. As for the candidates for the different recruitments launched by your structure, they will be able to have an overview of how you treat your team. This should reassure the most competent of them to apply. Click here to learn more about this offer and take advantage of it today.