How to attract and retain employees?

Employee retention is at the heart of various human resource management methods. From quality of life at work (QWL) to the social and financial benefits granted, several means are implemented by companies to attract the most competent employees and keep them in their ranks as long as possible. In companies, the challenges of employee loyalty are both human capital and the brand’s economic ambitions.

What are the benefits of employee retention?

Before being a guarantee of stability for the company, to which are associated multiple advantages, employee loyalty saves the brand many inconveniences.

The consequences of an employee’s departure

When an employee leaves a company, the latter is impacted on various levels. Regardless of the position they held, this former employee contributed in one way or another to the stability of the company’s activities. If they played a central role on a mission or on a project, their colleagues, who eventually developed a sense of belonging to a group of which they were a member, will be disoriented for a while.

From a financial point of view, the departure of an employee is likely to cause a drop in turnover. To replace them, the company will then have to bear expenses related to the recruitment process and the onboarding of the new recruit.

It must also be taken into account that if the employee has left the company on bad terms with the managers, they could publish negative comments about the brand. Even if it is possible to limit the impact of these comments by always making sure to respond to the employee opinions of his company, the reputation of the brand would still take a hit.

Employee loyalty: what does the company gain?

By implementing strategies for employee retention, the company avoids all the expenses that the process of recruiting one employee to replace another. In addition, it maintains a high level of productivity. Employees do not have to welcome a new colleague. They can therefore concentrate fully on their usual tasks. In terms of group life, as long as precautions are taken to maintain an excellent quality of life at work, maintaining the same talents contributes to a certain stability of the work environment.

How to attract talent?

For the smooth running of its activities, the company needs both technical skills and human qualities. By clearly defining the employee profiles it needs for its development, both to meet its production challenges and to preserve its corporate values, the brand has a lot of room for manoeuvre. All it has to do is organize itself to attract as many talented candidates as possible, from which managers will choose the most suitable to join the team.

Take care of your employer brand

The employer brand is the element that has the most influence on a talent’s decision to join a company. It is materialized by the image projected of you by your employees, current and former, and determines in parallel the idea that potential future employees will have of the company.

When the organization of team building activities is regular, it becomes easy to weld a work team and get employees to feel involved as important members of a team . In your leadership posture, you benefit from adopting a management strategy that gives pride of place to cohesion. Through the culture of team spirit, you lay a solid foundation for your employer brand to be positively evaluated by employees.

In your efforts to improve the employer brand, you must also consider the quality of life at work. The well-being of employees and the conditions in which they work must be taken into account by the manager. If you make sure these provisions are effective, encourage your employees to post reviews on a trusted business review platform. As part of a recruitment, candidates who inquire about your brand will see it as a company that takes care of its employees.

Employee review platforms offer a space for employees to express themselves. If they talk about your brand in glowing terms, their words could inspire many talents to try to join your teams. Join one of these platforms and let your employees take care of your brand image.

Implementation of an attractive recruitment process

Beyond the positive image associated with your employer brand, the recruitment process can also help attract talented professionals to join your teams. Be explicit about the entire process that will lead to the selection of a candidate: number of interviews, acknowledgments of receipt or not, etc.

As for the process itself, organize it in such a way that it is not burdensome for candidates. For example, ask for a lighter application. In addition, in recent years, teleworking has been gaining ground. In non-decisive phases, schedule a remote interview. If the position you’re hiring for is suitable, incorporate a real-world testing step into the process. These details sometimes make the difference between an ad that does not catch, and another that immediately makes talents want to join you.

Employee loyalty: 5 tips for success

To reduce turnover in your company, act on various levers of employee loyalty.

Offer a motivating welcome to each new employee

At the end of the recruitment, welcome the new employee by clearly showing them that they are joining a close-knit and hard-working team. Provide all the necessary documentation for their early integration, inform your employees in advance of the arrival of a new colleague and choose a mentor/coach who will help the new talent integrate during the first few weeks.

Thinking about skills development

A manager must also act on QWL for employee loyalty. As skills development is one of the components of quality of life at work, training influences the decision of many employees to resign or remain in a position. Your employees need to strengthen their skills, in order to expand their career development prospects. Schedule regular training for the acquisition of soft skills or technical skills.

Adopt an open management, for a pleasant working environment

When a leader uses several tools to unite a team, it is essential that their interactions with their employees reflect their desire to consolidate the group spirit. They must be able to show benevolence and flexibility, without falling into laxity, and be open to dialogue. Their ability to adapt to the personality of each employee will be decisive in creating a friendly atmosphere, especially if employees of different generations have to live together.

Provide financial and social benefits to employees

Employees are the soul of the company. Their work must then be fairly remunerated. Depending on the means at your disposal, add various benefits to the salary. Gym membership cards or meal vouchers are among the popular benefits among employees. The quality of the complementary collective health insurance you offer can also help with staff loyalty.

Valuing and motivating employees

Entrust your employees with tasks that match their skills. By doing so, you make them feel happy to work, their value being recognized. But don’t limit yourself to it! When a task is brilliantly executed, praise. Encourage when you feel a sag. Also remember to show gratitude to your employees for their contribution to achieving objectives. In order to retain the company’s employees by valuing their work, you can organize a company party, distribute rewards, offer incentive trips, etc.